This post explores marketing – part two of my simple triad of business success:
Marketing was one of my biggest unknowns when I set up my coaching business. Week after week, month after month, my to do list had the words “do marketing” on it, and week after week, there was no tick beside these words. It took some time, but eventually I realised that I had no idea how to “do marketing”. I know I’m not alone in this, so here are some tips of what’s working for me.
MARKETING TIP 1
💡 I found an expert to help me learn the basics. You don’t have to blow the budget on expensive training courses, there are lots of good value marketing workshops, webinars and programmes out of there. I’ve used Brighton Chamber of Commerce, Kim Arnold and Claire Mitchell of The Girls Mean Business.
MARKETING TIP 2
💡 In the early months I agonised about writing the ‘perfect’ marketing words for my ideal customer. It was such a relief when the penny dropped and I realised that what I want to say isn’t a fixed thing – it continually evolves. This meant I didn’t have to get it ‘right’ first time – it was more important for me to write some clear and simple messages and then to start using the words and ideas I had developed. It was soon clear which bits were working and which were falling flat.
MARKETING TIP 3
💡 Know what you want your marketing to achieve. This might seem obvious – more sales and income right? Yes, but that will take time (several months probably). This year my marketing goals include establishing my reputation and credibility, building collaborations and telling my story – thank you Susan Payton.
Next time – collaboration!